Connecting national brands and campaigns to Detroit's creators and innovators
Bedrock Brands approached DC3 to assist them in the launch of their consumer products brand, Shinola, whose mission is to design, develop and manufacture innovative and compelling lifestyle products in Detroit. During the engagement, DC3 assisted in identifying and engaging designers, manufacturers, marketers and distributors, both local and national, and partners to aid in Shinola’s mission. In addition to identifying production and retail housing for their operations, DC3 also participated in developing marketing and distribution strategies for their eventual launch. Shinola scheduled their product launch in the latter part of 2012.